I think it was on clearance because of the box is a little beat up, it was right on the shelf with the rest of them, which weren't discounted. I have been hanging on to a $1 off manufacturers coupon for this, so I finally got to put it to good use - the toothpaste cost me only .48c!
Of course, I was so excited about getting the deal that I didn't check the ingredients until I got home. I'm disappointed to see it includes sucralose as a sweetener. I avoid artificial sweeteners in my food, and don't like the current trend of adding it to other products as well... is it really necessary? It's in the mouthwash I use too. I guess it's not as bad as ingesting it, but still...
